are we a fit?

You know when something fits. Often, it just feels right. I encourage you to take a look and see if the experience and skills I’ve highlighted below fit with the opportunities you want to develop and the directions you want to grow.


  • Public/private/nonprofit partnerships
  • Multimedia mar/com and content campaigns
  • Engagement/awareness campaigns
  • Onsite & remote leader engagement strategies
  • Project management and event planning
  • Multi-million dollar budget management
  • Agency and vendor management
  • Media relations
  • Public presentations
  • Writing/content development
  • Strategic planning
  • Relationship development and fundraising


Principal Internal Communication Specialist (September 2021 – Present)

Designed and led scalable leader engagement plans and content strategies to inspire, inform, and align 5,000+ global employees during organizational and industry transformation.

  • Leveraged cross-functional relationships to deliver communique (written, online, video, in person/virtual/hybrid events) that celebrated bold ambition, accelerated innovation, and honored the strength of our mission.
  • Created scalable communications briefs to align strategies for proactive and reactive messaging regarding brand evolution, business strategies, transformation, employee recognition, and other critical milestones for the largest operating unit in Medtronic.

Rocky Mountain Hospital for Children (RMHC)

Director, Marketing  (June 2018 – September 2021)

Championed community partnerships and lead multi-channel communication strategies for pediatric hospital. Developed and implemented consistent brand strategies, media relations, as well as local, regional, and national collaborations to drive business goals.

  • Built strong relationships with internal teams, community partners (i.e. nonprofits, professional sports teams, local government), patient families, hospital leaders, and physicians to encourage stakeholder engagement, and extend impact of engagements.
    • Develop partnerships for annual Teddy Bear Patrol campaign and celebration to leverage TV coverage resulting in record giving and new event attendance
    • Navigate significant culture shift resulting in powerful support of Neonatal Intensive Care Unit patient/family reunion move to be an on campus event
    • Act as lead day-to-day contact for Kroenke Sports Entertainment partnership – creating new portfolio of Pepsi Center marketing deliverables to strengthen our brand story with their audiences and throughout the HealthONE division
    • Provide support for market-wide activation strategies for 2019 March for Babies campaign resulting in HCA $10,000 Corporate Incentive award
    • Introduced process to engage new staff in portfolio of community events
  • Led overall strategy for Community Advisory Council in partnership with hospital executives to strengthen advocacy.
  • Formed national taskforce of HCA Healthcare pediatric hospital mar/com leaders to leverage scale, develop enterprise-wide best practices, and strengthen brand.
  • Reimagined content plans and tactics before and during COVID to drive hospital strategy.
    • Created and leveraged content across platforms including print magazines and electronic media resulting in record staff involvement, community engagement and significant decreases in employee turnover.
    • Collaborated with stakeholders to drive online engagement. Top post achieved 1,700+ shares and 65K views.
  • Create collateral for community and Physician Provider Relations team
    • Manage division-wide branding for expanded Center for Maternal Fetal Health nurse navigation, as well as general and service line specific material
    • Introduced updated branding and content for semi-annual division-wide pediatric community newsletter and tri-annual campus-specific physician newsletter
  • Manage web/Facebook/Instagram content and online reputation management
    • Introduced hospital’s Instagram page and published regular content
    • Represented hospital in web transition to new ‘Find Care’ platform


(August 2017 – July 2018)

Introduce integrated marketing campaigns to drive awareness and use of client services.

  • Awarded contracts with Ventura County Health Care Agency and Union of Reform Judaism Synagogue.
  • Providing pro bono marketing support for San Fernando Valley Counseling Center.

Braille Institute of America, Inc

Associate Vice President, Marketing & Communication (July 2014 – August 2017)

In this position, I reported to the president as the senior mar/com professional at BIA – an organization of approx. 225 FTEs; $25M annual budget; 6 SoCal locations and 3 national programs. I redeveloped the marketing structure & led the department while providing messaging and marketing counsel to leadership and spearheading related strategy.

  • Completed market research, led regular team meetings and used results to strengthen multi-level marketing/branding with regional program leaders.
    • Exceeded new client engagement goals for Neighborhood Center opening
    • Aligned brand across regions, reduced costs and increased program participation
    • Strengthened brand influence through top tier media placements for strategic programs
  • Orchestrated industry conversations that lead to pivotal introductions and amplified internal engagement.
    • Worked with USC clinical leaders to introduce 2 new board members to president
    • Launched opportunities for internal/external involvement in Centennial Strategy
    • Acted as lead staff liaison for new Board of Directors Marketing Committee
  • Modernized efforts to attract students and donors via social media, email (MailChimp), web content/navigation, SEO and SEM.
    • Led online event registration debut, related pages landed among top 5 for website
    • Achieved largest lift in online donations for organization in 5+ years (approx. 18%)
    • Grew traffic while also introducing regional and philanthropy e-newsletters

Brandman Centers for Senior Care (Los Angeles Jewish Home for the Aging)

Director, Marketing (January 2013 – July 2014)

At BCSC, I planned and spearheaded an annual marketing strategy to establish a referral base for this all-inclusive senior health delivery program launch. I supervised a team of 4, ensured that all marketing complied with state and federal regulations and provided updates to the Board of Directors. Today, BCSC serves more than 220 people through one location.

  • Developed and implemented strategic marketing and public relations strategy based on market research, segmentation and data models.
    • Led new client growth marked at 30% above industry norms
  • Partnered with clinical and administrative teams to facilitate intake process development and CRM database efforts to support overall program growth.

Glendale Adventist Medical Center (now Known as Adventist Health Glendale)

Director, Marketing/Communications (November 2005- January 2013)

I was hired to lead a mar/com team of 7 and manage a marketing budget of $2.1M for the largest hospital in the Adventist Health System (which includes 18 hospitals today). We collaborated with hospital leadership to identify and implement award-winning campaigns to support the hospital as it grew to 515-beds and more than 1,500 employees.

  • Developed and executed strategies to create a weekly television show, 4 targeted newsletters, a CRM tool as well as media relations, print, online, and social media campaigns. Initial CRM reports indicated:
    • 50+:1 ROI for Cancer Services marketing
    • 48:1 ROI for Cardiac Programs marketing
    • 15:1 ROI Orthopedic Services marketing
    • 4:1 ROI for New Mover/Employee program marketing
  • Coordinated internal communication strategies alongside Human Resources – including campaigns resulting in hospital recognition as one of the Best Places to Work in Los Angeles for several consecutive years.
  • Introduced high profile events with public figures and businesses to strengthen long-term brand loyalty and philanthropic potential.
    • Engaged 4500+ participants and volunteers, key media placements and $400K+ for Stroke Center with “Glendale Downtown Dash” – a community 5K
    • Worked with male community leaders to share breast cancer information in their personal/professional circles. With this “Army of Pink”, we secured 110,000+ online interactions, new donations and program growth
    • Brought communities together at Relay for Life to raise $75K for American Cancer Society and awareness of local cancer programs

Good Samaritan Hospital

Manager, Public Relations/Marketing (November 2000 – November 2005)

Improved hospital marketing and PR geared toward ethnically diverse and underserved communities by working with doctors and administrators as the first mar/com professional at GSH, an independent nonprofit hospital with 374 beds. Managed $500K budget.

  • Developed department capacity alongside business development teams to achieve business goals for Cardiac, Cancer, Orthopedic, Ophthalmology, and Perinatal Services.
  • Represented hospital in media interviews and community meetings.

Before Good Samaritan Hospital, I worked at PR agencies securing coverage for entertainment, corporate and nonprofit clients.


  • California State University, Northridge: Master Of Public Administration (MPA) with focus in Non-Profit Sector Management (graduated with honors, 2011)
  • University of Colorado, Boulder: Bachelor of Science (BS) in Journalism, minor in Political Science (1996)

Recent Community Involvement

  • American Marketing Association – Member (2017)
  • Girl Scout Leader (2016-present)
  • CASE – Member (2015-present)


  • Arthritis Foundation  Volunteer Award (12/13)
  • American Cancer Society Relay for Life Event Chair (Leadership Award ‘07-‘08)
  • Healthcare Public Relations & Marketing Association (Silver Award, Single Magazine Ad ’06)
  • Healthcare Public Relations & Marketing Association (Silver Award, Community Relations Campaign ’06)
  • Healthcare Public Relations & Marketing Association (Silver Award, Annual Report ’06)

Let’s Connect…

Now that you know a bit more about me, let’s connect to see how I can support your growth needs.

Say Hello!