are we a fit?

You know when something fits. It just feels right. Reach out if the experiences and skills I’ve highlighted below fit with the opportunities you want to develop and the directions you want to grow.

I’m a marketing/communications professional with 11+ years of people management and 20+ years of experience developing and delivering internal/external comms strategies that ignite brands, create connections, strengthen culture, and deliver on business strategy with purpose, passion, and precision.

Expertise

  • Multi-national, national and local communication plans
  • Data-driven story telling
  • Change management communication
  • Trusted executive communications advisor
  • Earned and owned media channel strategies
  • Video, digital, print and presentation design
  • Project management and event planning
  • Public/private/nonprofit partnerships
  • Multimedia mar/com and content campaigns
  • Multi-million dollar budget management
  • Agency and vendor management
  • Public presentations
  • Relationship development and fundraising

Medtronic 

Sr. Principal Communication Generalist (September 2023 – Present)

Promoted to Sr. Principal Communication Generalist to design and implement comprehensive, strategic internal and external communication plans, complex change management, and support Quality leaders and Chief Technology & Innovation Officer as a trusted communications advisor.

  • Prioritized and employed resources to implement on brand, multi-channel communication plans and thought leadership campaigns to fuel stakeholder engagement on behalf of senior businesses leaders.
  • Collaborated with diverse stakeholders to develop and socialize compelling enterprise messaging to showcase innovation in AI, Robotics, and Sustainability and facilitate easier and consistent delivery for internal and external audiences.
  • Directed pan-Medtronic communications cascade for the Annual Quality and Code of Conduct Training resulting in completion rates that exceeded goals.
  • Coordinated media training for leaders and crafted media messaging for MedTech R&D, AI, and Sustainability enterprise thought leaders.
  • Partnered with enterprise communications to publish thought leadership articles that exceeded functional engagement goals.
  • Accelerated team upskilling by hosting global New Technology Best Practices sessions, engagement in Generative Artificial Intelligence pilots, producing videos and user guides.
  • Managed a team to transform quarterly virtual Lunch ‘n Learn events into well-attended, in-person sessions, leveraging partnerships across Employee Resource Groups. 97% of attendees reported learning or experiencing something that enhanced their personal and professional growth.

Principal Internal Communication Specialist (September 2021 – September 2023)

Designed and led scalable leader engagement plans and content strategies to inspire, inform, and align 5,000+ global employees during organizational and industry transformation.

  • Delivered strategic and compelling communique to introduce new Surgical business in collaboration with communication and business leaders.
  • Introduced and led a Strategy in Action virtual series with an average of 1000+ attendees, where 86% indicated a better understanding of the new strategies and 82% felt more connected to the presenter.
  • Worked with enterprise communicators to monitor and analyze campaigns, enhance content, manage channel and engagement strategies, and position the Operating Unit as a high-performing business.

Rocky Mountain Hospital for Children (RMHC)

Director, Marketing  (June 2018 – September 2021)

Lead internal and external content campaigns in collaboration with HealthONE Division, hospital leadership, physicians, staff, and community partners for flagship pediatric facility. Transformed hospital-wide communication function from primarily in person to mostly virtual to maintain relationships and alignment during COVID for all stakeholders.

  • Developed and managed department budget to ensure optimal allocation for marketing and communications strategy to achieve business development goals and strengthen employee engagement.
  • Strengthened relationships with internal teams, community partners, and media to create a continual flow of positive content for pediatric hospital services.
    • Acted as lead day-to-day contact for Kroenke Sports Entertainment partnership – creating new portfolio of Pepsi Center marketing deliverables to strengthen our brand story with their audiences and throughout the HealthONE division
    • Led overall strategy for Community Advisory Council in partnership with hospital executives to strengthen advocacy.
    • Formed national taskforce of HCA Healthcare pediatric hospital mar/com leaders to leverage scale, develop enterprise-wide best practices, and strengthen brand.
  • Reimagined content plans and tactics before and during COVID to drive hospital strategy.
    • Created and leveraged content across platforms including print magazines and electronic media resulting in record staff involvement, community engagement and significant decreases in employee turnover.
    • Collaborated with stakeholders to drive online engagement. Top post achieved 1,700+ shares and 65K views.
  • Managed division-wide branding and collateral the Center for Maternal Fetal Health nurse navigation as well as general and service line specific material to fuel Community and Physician Provider Relations team
  • Created and managed video and written content for web/Facebook/Instagram platforms with the top post achieving 1700 shares, 65K views (other posts had 10K+ views, and 300 engagements)

Consultant (August 2017 – July 2018)

  • Introduce integrated marketing campaigns to drive awareness and use of client services.
  • Awarded contracts with Ventura County Health Care Agency and Union of Reform Judaism Synagogue.
  • Providing pro bono marketing support for San Fernando Valley Counseling Center.

Braille Institute of America, Inc

Associate Vice President, Marketing & Communication (July 2014 – August 2017)

Reported to the president as the senior mar/com professional at BIA – an education-based nonprofit of approx. 225 FTEs; $25M annual budget; 6 SoCal locations and 3 national programs. I redeveloped the marketing structure & led a team of three while providing communications and marketing counsel to senior leaders.

  • Completed market research, led regular team meetings and used results to strengthen multi-level marketing/branding with regional program leaders.
    • Exceeded new client engagement goals for Neighborhood Center opening
    • Aligned brand across regions, reduced costs, and increased program engagement
    • Strengthened brand influence through top tier media placements for strategic programs
  • Orchestrated industry conversations that lead to pivotal introductions and amplified internal engagement.
    • Worked with USC clinical leaders to introduce 2 new board members to president
    • Launched opportunities for internal/external involvement in Centennial Strategy
    • Acted as lead staff liaison for new Board of Directors Marketing Committee
  • Modernized strategies to attract students and donors via social media, email (MailChimp), web content/navigation, SEO and SEM.
    • Led online event registration debut, related pages landed among top 5 for website
    • Achieved largest lift in online donations for organization in 5+ years (approx. 18%)
    • Grew traffic while also introducing regional and philanthropy e-newsletters
  • Mentored team to advance their career journey while also delivering on business goals.

Brandman Centers for Senior Care (BCSC – Los Angeles Jewish Home for the Aging)

Director, Marketing (January 2013 – July 2014)

Planned and spearheaded an annual marketing strategy to establish a referral base for this all-inclusive senior health delivery program launch. I supervised a team of 4, ensured that all marketing complied with state and federal regulations and provided updates to the Board of Directors. Today, BCSC serves more than 220 people through one location.

  • Budgeted for and led segmented, data-driven marketing strategies as well as community and media relations that focused on our patient customer to achieve growth marked at 30% above industry norms.
  • Streamlined client onboarding by mapping journey alongside clinical and admin teams.
  • Supported team to excel in a start-up environment.

Glendale Adventist Medical Center (now Known as Adventist Health Glendale)

Director, Marketing/Communications (November 2005- January 2013)

Managed seven people and $2.1M budget for largest Adventist Health System hospital (515 beds). Introduced award-winning marketing strategies to support hospital goals and crisis communications.

  • Refined brand strategies. Created weekly television show, internal and external newsletters, a CRM tool, call center processes as well as media relations, print, online, and social campaigns. Resulted in ROI of 45:1 for Cancer Services and Cardiac marketing; 15:1 ROI Orthopedic marketing, and 4:1 ROI for New Mover/Employees, and a Best Place to Work award.
  • Introduced high profile events with public figures and businesses to strengthen long-term brand loyalty and philanthropic potential.
    • Debuted 5K event that engaged 4500+ participants and volunteers, secured key media placements, and $400K+ for Stroke Center
    • Worked with male community leaders to share breast cancer information in their personal/professional circles. With this “Army of Pink,” secured 110K+ online interactions, new donations, and program growth.
    • Raised $75K for American Cancer Society and drove local engagement at Relay for Life.
  • Guided marketing/communications team, including regular progress check-ins and annual reviews, in
    support of business and personal development goals.

Good Samaritan Hospital

Manager, Public Relations/Marketing (November 2000 – November 2005)

Improved hospital marketing and PR geared toward ethnically diverse and underserved communities by working with doctors and administrators as the first mar/com professional at GSH, an independent nonprofit hospital with 374 beds. Managed $500K budget.

  • Developed department capacity alongside business development teams to achieve business goals for Cardiac, Cancer, Orthopedic, Ophthalmology, and Perinatal Services.
  • Represented hospital in media interviews and community meetings.

Before Good Samaritan Hospital, I worked at PR agencies for three years securing coverage for entertainment, corporate and nonprofit clients.

Education

  • California State University, Northridge: Master Of Public Administration (MPA) with focus in Non-Profit Sector Management (graduated with honors, 2011)
  • University of Colorado, Boulder: Bachelor of Science (BS) in Journalism, minor in Political Science (1996)

Recent Community Involvement

  • Legacy High School Poms Booster Officer (2024-present)
  • Legacy High School Baseball Booster Officer (2020-2024)
  • Girl Scout Leader (2017–2022)
  • Cherry Creek Schools Foundation Board Member (2019)

Awards

  • Arthritis Foundation  Volunteer Award (12/13)
  • American Cancer Society Relay for Life Event Chair (Leadership Award ‘07-‘08)
  • Healthcare Public Relations & Marketing Association (Silver Award, Single Magazine Ad ’06)
  • Healthcare Public Relations & Marketing Association (Silver Award, Community Relations Campaign ’06)
  • Healthcare Public Relations & Marketing Association (Silver Award, Annual Report ’06)

Let’s Connect…

Now that you know a bit more about me, let’s connect to see how I can support your growth needs.


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